About (You & Me)

You’ve spent years being there for others - alone, misunderstood and disconnected. Now you're ready to take your power back.

I’m Dr Eff Blank, but you're already my friend, so please call me Eff.

I'm a Trauma-Informed Self Leadership Coach. I work with people who have experienced trauma, have done therapy and are ready to move forward. I also create self-paced courses and YouTube content about moving on from trauma, using science, storytelling and nerd humour.

More below.

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Featured Resource

Addressing Own Needs: Self leadership vs People-Pleasing (PDF)

A humorous summary of what happens when we attempt to address our needs indirectly through people-pleasing, instead of taking direct Self-led action.

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Featured Mini-Course

From People-Pleasing to Self Leadership: A Practical Mini-Course

A practical 50‑minute course that helps you understand what people‑pleasing really is, recognise and honour your own needs again, and build the internal safety required for sustainable change.

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What It's Like Working with Me

“Eff is an incredibly thoughtful and empathetic coach who creates a safe, supportive space for me to work through whatever I’m carrying…”

“I leave every session feeling lighter, clearer, and genuinely supported.”

“Eff strikes the perfect balance between encouraging growth and offering compassionate reassurance.”

“Eff is the only coach I would go to! 100% recommend!”

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Testimonials